Founder Education

The SaaS exit playbook, built from 1,200+ real acquisitions

Tracks and lessons covering valuation, optimization, due diligence, deal structures, and closing. No theory, every lesson tied to a real M&A transaction we analyzed.

Founders learn to sell at the wrong time, during their actual sale

  • You don't know what an LOI looks like until one shows up
  • You don't know what working capital adjustments mean until DD
  • You discover earnouts mid-negotiation when leverage is gone

Features

  • Valuation Track: 8 lessons: how SaaS gets priced, sector multiples, when to lock in your number
  • Optimization Track: 12 lessons: pulling the right levers in the right order, with case studies
  • Due Diligence Track: 10 lessons: what acquirers ask for, how to bulletproof your financial DD
  • Deal Structures Track: 6 lessons: cash vs stock vs earnout, working capital, escrow, indemnities
  • Closing Track: 5 lessons: from LOI to wire transfer, the 60-90 day final stretch
  • Real case studies: Each lesson links to a real 2025-2026 deal, sector, multiple, deal terms

How it works

  1. Step 1 - Pick a track: Start with Valuation if pre-exit, Due Diligence if buyer has reached out.
  2. Step 2 - Complete lessons: 5-10 min reads, each ending with an action item for your business.
  3. Step 3 - Earn track badges: Complete all lessons in a track to unlock the badge in your Exit OS profile.

FAQ

Is this just blog content?

No. Lessons are interactive: action items, calculators embedded, ties to your specific business metrics.

How long to complete?

Full curriculum: ~10 hours over 8-12 weeks. Most founders go track-by-track as they need it.

Who wrote it?

Synthesized from 1,200+ real 2025-2026 SaaS M&A transactions, validated with M&A advisors who close $1M-$50M deals.